SHIFT
Break any habit. Ride out urges in real time, backed by science.
SHIFT removes the helplessness from addiction recovery. When an urge hits, users open the app and are guided through a proven 4-step diffusion flow: trigger identification, personalized AI suggestions, a timed breathing session, and a logged completion with streak tracking. For daily mental wellness, Calm Mode offers 30+ guided exercises across five categories, SOS crisis tools, breathing techniques, stress regulation, sleep preparation, and meditation, each built on clinical frameworks including DBT, MBSR, ACT, and HeartMath research. Available as an installable app on any device and as a native iOS app.
Built for
Individuals in recovery, people managing stress or sleep issues, and wellness practitioners looking for a science-backed digital tool
Use cases
- People overcoming substance or behavioral addiction who need real-time urge support
- Anyone managing anxiety, stress, or sleep problems with guided daily practice
- Therapists and coaches who want to recommend a structured between-session tool
- Corporate wellness programs looking for a measurable mental health benefit
Capabilities
What it does, in detail.
Everything below is part of the platform. No plugin marketplace, no per-feature upsell.
Urge Diffusion Flow
4-step guided session: name the trigger, receive AI-powered suggestions, complete a timed breathing exercise, and log the win with streak credit.
30+ Guided Exercises
SOS crisis tools, 6 breathing patterns, stress regulation, sleep preparation, and mindfulness, each with exact timing and step-by-step narration.
Two Modes
Urge Mode for active cravings and addiction recovery. Calm Mode for mental wellness, stress, and sleep, one app, two complete systems.
Streak & Mastery Tracking
Daily streak counter, mastery progress bar toward 365 days, milestone rewards at 2, 7, 14, 30, 90, 180, and 365 days.
Installable App + Native iOS
Installs on any device straight from the browser. Full native iOS app on the App Store with offline support and home screen presence.
AI-Powered Suggestions
When an urge is logged, the app generates personalized activity suggestions based on trigger type, intensity, and available time.
White label
Run SHIFT under your own brand.
Your domain, your logo, your pricing. We keep the platform running underneath: infrastructure, updates and incidents stay our problem, the customer relationship stays yours.
- Full brand customisation: logo, colours, typography
- Your domain with managed certificates
- Tenant-isolated deployment
- Defined support and response agreement
- Platform updates included
Setup
Brand, domain and tenant configured in days, not quarters.
Ownership
You own the customer relationship. We own the infrastructure.
Economics
You set the pricing and keep the margin on top of the licence.